Beyoncé  Official Store

Managed by the artists’ merchandising wing, Beyoncé sees a massive spike in the demand for official merchandise during each tour. Her latest tour, OTR II (On The Run II) stretched across 5 months and 2 continents.  

The project:

Run campaigns following the tour dates, drive a buzz to improve ticket sales and spearhead all merchandise sales on the official store using targeted paid acquisition.​