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Beyoncé Official Store
Managed by the artists’ merchandising wing, Beyoncé sees a massive spike in the demand for official merchandise during each tour. Her latest tour, OTR II (On The Run II) stretched across 5 months and 2 continents.
Run campaigns following the tour dates, drive a buzz to improve ticket sales and spearhead all merchandise sales on the official store using targeted paid acquisition.
What we managed:
Google Search ads
Facebook top of funnel audience creation
Dynamic remarketing (Google +Facebook).
Amazon Seller Central
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