Managed by the artists’ merchandising wing, Beyoncé sees a massive spike in the demand for official merchandise during each tour. Her latest tour, OTR II (On The Run II) stretched across 5 months and 2 continents.  

 

 

The project:

Run campaigns following the tour dates, drive a buzz to improve ticket sales and spearhead all merchandise sales on the official store using targeted paid acquisition.​

What we managed:

  • Google Search ads

  • Facebook top of funnel audience creation

  • Dynamic remarketing (Google +Facebook).

  • Google Shopping.

  • Amazon Seller Central