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Georgia Probate Law Group

Summary

Georgia Probate Law Group, a specialized probate and estate law firm, partnered with iClickConsult to increase lead generation and reduce cost-per-acquisition (CPA) through strategic paid marketing. With a focus on reaching individuals navigating probate processes during challenging times, the campaign aimed to improve visibility and establish trust in the firm's expertise.

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Challenges

  • High competition in legal services within the Georgia and Tennessee markets.

  • Strict advertising regulations for legal services.

  • Limited awareness among potential clients about the necessity of probate services.

  • Managing cost-effective campaigns while ensuring high lead quality.

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Objectives

  • Increase high-quality leads for probate and estate legal services by 30%

  • Lower CPA to ensure sustainable advertising performance.

  • Build awareness about Georgia Probate Law Group’s expertise and compassionate approach.

  • Target families and individuals actively seeking probate solutions.

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Strategy

  • Policy-Compliant Ads: Developed ad copy and creatives in compliance with Google Ads and Meta Ads regulations for legal services.

  • Localized Targeting: Focused on audiences in Georgia and Tennessee actively searching for probate and estate legal services.

  • Search Campaigns: Optimized Google Ads campaigns with high-intent keywords such as "probate lawyer Georgia" and "estate law help Tennessee."

  • Content Marketing Integration: Promoted educational content about probate processes to build trust and engagement.

  • Retargeting Campaigns: Engaged past website visitors with ads emphasizing the firm’s expertise and compassionate approach.

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Results

  • Increased Lead Volume: Achieved a 19%  increase in qualified leads.

  • Lowered CPA: Reduced CPA by 6%  through optimized bidding and targeting strategies.

  • Improved Engagement: Boosted website traffic by 9% and increased time-on-page for educational content.

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Key Takeaways

  • Localized Marketing Drives Results: Hyper-focused targeting in Georgia and Tennessee yielded higher-quality leads.

  • Educational Content Builds Trust: Informative resources helped potential clients understand the value of legal assistance.

  • Policy-Compliant Ads Ensure Longevity: Adhering to platform guidelines enabled consistent and uninterrupted campaign performance.

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Conclusion

By combining localized targeting, policy-compliant campaigns, and educational content, iClickConsult helped Georgia Probate Law Group establish itself as a trusted leader in probate and estate law.

Let us help your legal practice grow—contact us today!

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