Linkin Park - Official Store
Managed by Global merchandising company, Linkin Park saw a massive drop in official merchandise sales when they pulled out of their last tour ‘One More Light’.
The project - Run ongoing campaigns with the new line of ‘Chester’ focussed merchandise. The brand was also not active on any platform apart from facebook. We were expected to activate their store on Google search, Shopping and Amazon.
Run campaigns following the tour dates, drive a buzz to improve ticket sales and spearhead all merchandise sales on the official store using targeted paid acquisition.
What we managed:
Google Search ads
Facebook top of funnel audience creation
Dynamic remarketing (Google +Facebook).
Amazon Seller Central