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Wishrock Relaxation

Summary

Wish Rock Relaxation, a premier retailer of high-end massage chairs and zero-gravity recliners, collaborated with iClickConsult to increase sales, drive high-quality traffic, and improve their online visibility in a competitive luxury market. By targeting affluent buyers and promoting the health and relaxation benefits of their products, we delivered measurable success.

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Challenges

  • Competing in a niche luxury market with high-ticket items.

  • Increasing brand visibility while maintaining cost-effective ad spend.

  • Educating potential customers about the unique features and benefits of massage chairs.

  • Overcoming long customer decision cycles typical of big-ticket purchases.

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Objectives

  • Increase monthly revenue by 30% through paid advertising.

  • Drive high-quality traffic from affluent buyers ready to invest in luxury massage chairs.

  • Reduce cost-per-click (CPC) and maintain a competitive cost-per-acquisition (CPA).

  • Showcase the unique features, benefits, and value of Wish Rock Relaxation’s products.

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Strategy

  • Luxury Audience Targeting: Used advanced targeting on Google and Meta Ads to focus on affluent individuals with interests in wellness and home luxury.

  • Search & Shopping Campaigns: Optimized Google Ads campaigns for high-intent keywords such as "best massage chairs" and "luxury recliners."

  • Engaging Creatives: Designed as creatives emphasizing relaxation, health benefits, and the premium quality of the chairs.

  • Lead Generation: Designed Lead forms so that we get genuine leads that can be converted to customers.

  • Remarketing: Implemented dynamic retargeting ads to re-engage visitors who viewed specific products but did not convert.

  • Landing Page Optimization: Enhanced product pages with detailed features, video demonstrations, and customer testimonials to build trust and aid decision-making.

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Results

  • Lead Growth: Achieved a 50% increase in leads within the campaign period.

  • Improved ROAS: Delivered a 10x return on ad spend across platforms.

  • Increased Website Traffic: Drove a 70% increase in high-quality traffic from affluent buyers.

  • Reduced CPC and CPA: Optimized campaigns to lower CPC by 35% while maintaining acquisition costs.

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Key Takeaways

  • Luxury Buyers Need Tailored Messaging: Highlighting health benefits and premium features resonated strongly with the target audience.

  • Dynamic Retargeting Delivers Results: Retargeting campaigns converted hesitant buyers into customers, significantly boosting ROI.

  • Optimized Product Pages Build Trust: Detailed descriptions, visuals, and testimonials helped shorten the customer decision cycle.

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Client Testimonial​

I've worked with Eric and iClick Consult for quite a while and have been VERY happy as a business owner with their services, acumen and overall ability to help me grow my business. I consider them to be an integral part of my team and I've loved working with them. ❤ I feel lucky to have them as a part of my team!

Joanna Walters, Founder

Wish Rock Relaxation Store

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Conclusion

By combining luxury-focused advertising strategies with a deep understanding of customer behavior, iClickConsult helped Wish Rock Relaxation achieve remarkable results.

Let us help your business reach new heights—contact us today!

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