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Zager Guitar

Summary
Zager Guitar, renowned for its handcrafted guitars designed by Denny Zager, faced challenges in scaling its online presence and optimizing its advertising spend. Partnering with iClickConsult, Zager Guitar aimed to enhance visibility, boost online sales, and connect with music enthusiasts worldwide.

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Challenges

  • Low visibility in highly competitive guitar markets.

  • Suboptimal ROI on paid marketing campaigns.

  • Lack of audience segmentation and retargeting strategies.

  • Difficulty showcasing the unique quality and value of Zager Guitars to potential customers.

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Objectives

  • Increase online sales by 4X

  • Improve ROI on Google Ads and Social Media campaigns.

  • Develop a cohesive strategy for retargeting website visitors.

  • Highlight Zager Guitar’s craftsmanship and lifetime warranty to differentiate it from competitors.

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Strategy

  • Data-Driven Audience Segmentation: Leveraged Google Analytics and Meta Insights to identify high-intent audiences.

  • Creative Ad Campaigns: Designed and launched Google Search, Display, and Meta Ads campaigns tailored to Zager’s audience, focusing on craftsmanship, playability, and testimonials.

  • Retargeting: Implemented dynamic retargeting ads for users who browsed guitars or added items to their cart.

  • Conversion Optimization: Conducted A/B testing on landing pages and optimized product pages for better user engagement.

  • Drive Audience Through Funnel: We have created a funnel where users are informed about the product first and then they start seeing the product quality and gradually they start seeing purchase ads and at the end, they will see the offer.

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Facebook Results

  • Sales Growth: Achieved a 69.72% growth in online guitar sales.

  • Improved ROI: Delivered a 7.25x return on ad spend (ROAS) across Meta campaigns.

  • Higher Engagement: Increased website traffic by 81% and reduced bounce rates.

  • Boosted Retargeting Performance: Retargeting campaigns drove 44% of total conversions.

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Google Results

  • Sales Growth: Sales Growth: Generated $1.59 million in conversion value, achieving substantial revenue growth.

  • Improved ROI: Improved ROI: Delivered a 4.32x return on ad spend (ROAS).

  • Optimized Spending: Efficiently managed a total ad spend of $369K while maintaining profitability across campaigns.

  • Increased Conversions: Achieved 1,440 conversions, showcasing a robust performance in driving valuable actions.

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Key Takeaways

  • Highlighting Unique Selling Points Works: Emphasizing Zager’s lifetime warranty and playability resonated strongly with the target audience.

  • Retargeting Drives Conversions: A well-planned retargeting strategy was instrumental in recapturing interested users.

  • Data-Driven Decisions Lead to Success: Utilizing analytics for audience segmentation and campaign adjustments significantly impacted results.

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Client Testimonial​

As a business founder, I think the most difficult thing is finding the right partners to help build your business.

Click Consult is different.  They are experts in their field of digital marketing. Moreover, their team possesses a rare old-fashioned work ethic and drive to get the job done that I've rarely experienced before. As a business owner, you not only want to hire real experts but also those with integrity who care about the work they do.

Denny Zager  

Billboard star and Founder, 

Zager Guitars International Inc

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Conclusion

Through precision marketing and a deep understanding of Zager Guitar’s unique value proposition, iClickConsult successfully helped the brand amplify its online presence and achieve significant growth.

Ready to elevate your brand like Zager Guitar? Contact us today!

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